Get Involved

Make a Donation

Help make a difference through a one-off donation or regular giving. 

Matchday Lottery

Our Ha'way and Play Lottery takes place at every Sunderland AFC home game. 

Gift in your Will

By leaving a gift to us, you can make a real and positive difference to future generations across the North East.

Gift in Memory

Making a donation in memory of a loved one is a wonderful way to remember and celebrate their life.

Become a Partner

Our business clubs are ideal for expanding your network with other, like-minded business people whilst aligning yourself to one of the region’s most-loved brands.


Many of our programmes are enhanced, and in some cases rely on, the generosity of others in donating their time and experience in supporting us.

Our Key Supporters