Sunderland AFC’s official back of shorts sponsor, Eleven Sports Media, have shown their support for the Foundation of Light, by gifting their shorts sponsorship to support the charity’s Small Change Big Difference campaign.
The Black Cats are dedicating their Good Friday clash with Hull City to the campaign, where the Lads will wear red shorts carrying the Foundation of Light logo.
The special edition shorts will be signed and auctioned after the match to raise vital funds for the campaign that is supporting families, who are increasingly feeling the impact of the cost-of-living crisis and rising energy costs.
Recent studies have shown that the North East has the highest rate of child poverty anywhere in the UK.
In Sunderland in particular, nearly 40% of the city’s population live in relative poverty – one of the highest rates in Europe
Coupled with increasing food costs, further strain is put on families and the Foundation want to continue to help tackle those statistics.
The Foundation works with thousands of young people and adults each year across Sunderland, South Tyneside and County Durham, supporting some of the most deprived areas in the UK.
Sharon Smith, Partnerships Manager at Eleven Sports Media commented, “Community is at the heart of everything we do at Eleven, so we’re delighted to support the Foundation of Light by donating our short sponsorship for the Hull City fixture. We know the money raised will make a huge difference to families in the local area.”
Lesley Spuhler, Foundation of Light chief executive welcomes the support, “We are absolutely delighted that Eleven Sports Media have backed our campaign to tackle child poverty and gifted their shorts sponsorship to us for our dedicated matchday.
“The shorts will be signed and auctioned with all money raised going a long way to support families who are really struggling with the increased cost-of-living and bill payments.”
How supporters can get involved:
#FoLCremeEggChallenge – a bit of Easter fun! How many keepy-ups can you do with a Crème Egg? Video your efforts and share them on social media to see how you compare to others. See how it's done >
Wear Red and White Day – we’re encouraging everyone to celebrate the work of the Foundation by flying the red and white flag at their workplace, school or wherever they are and making a donation to the Foundation via www.justgiving.com/safc
Text FOLFIVE to 70085 to make a £5 donation or text FOLTEN to donate £10
Become a Friend of the Foundation and join our membership scheme with exclusive benefits. Sign up >
Own a specially commissioned model of the Stadium of Light by entering our prize draw. Take a look >
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