PUPILS PITCH ENTERPRISE IDEA TO SAFC DIRECTORS

Pupils who won the Premier League Enterprise Challenge Club Heat, recently pitched their idea and received feedback from Sunderland AFC Directors. The Year 9 pupils from Park View School met with Sunderland AFC Executive Director Charlie Methven and Managing Director Tony Davison to get an insight on how their ideas could be translated into real life. The Premier League Enterprise Challenge saw Year 9 students across the country tasked by now former Premier League Chief Executive, Richard Scudamore to develop a business plan and promotional campaign to increase the number of 18-23-year olds who follow the club and attend matches.

They have come up with a scheme that in a way can only be come up with by people of their generation. They understand how people are thinking and feeling even if they are younger than the typical football fan

Charlie Methven Sunderland AFC Executive Director

[embed]https://twitter.com/SAFCFoL/status/1082646398900813824[/embed] Team ‘Purr-fect Players’ had the idea which was reflective of the current market incorporating video games and met the requirements of the brief, which included hosting tournaments and getting players who have not been selected to play to challenge the fans. Jas Singh, Foundation of Light’s Education and Skills Lead added: “We are very thankful to Charlie and Tony for giving up their time and sharing their expertise with the pupils, which they will take with them to the semi-final.” The Premier League Enterprise Challenge is the national competition element of the Premier League’s enterprise programme, which began in 2009 and is run in partnership with Sport Relief. More than 30 Premier League and English Football League clubs have entered this year’s Challenge with regional finals taking place at Huddersfield Town AFC, Brighton & Hove Albion FC and Wolverhampton Wanderers FC and the national finals taking place in London on Monday 18th March.