Sunderland AFC Enterprise Challenge heats up

Secondary school pupils will be showing off their business skills at the Sunderland AFC heat of the Premier League Enterprise Challenge this week. Year 8, 9 and 10 pupils from Thornhill School, Monkwearmouth Academy, Wellfield Community School, Park View School and Seaham High School have been tasked with developing a business plan and promotional campaign to increase the number of young adults (aged 18-23) following the club and attending matches. The schools will present their ideas to a panel of judges including SAFC's Managing Director Tony Davison and Corporate Communications Manager Sophie Ashcroft as well as members of Foundation of Light's senior leadership team at the Stadium of Light on Thursday 6th December. The winners of the Club Heat will then head to the Play-Offs where they will compete against representatives from Premier League and EFL clubs for the chance of heading to the Final in London in March 2019.

We are excited to be kicking off a new season of the Premier League Enterprise Challenge. The hard work and research the teams have put in so far are fantastic and I'm sure their ideas will impress Tony and the panel of judges.

Jas Singh, Education and Skills Lead

Now in its tenth year, the Enterprise Challenge is supported by Sport Relief and uses the business models of professional football clubs to engage young people in educational activity by answering a challenge set by the Premier League. Over 900 young people participated in last year’s competition which was jointly won by pupils representing Everton FC and Wigan Athletic FC. The Premier League produces some of the most competitive and compelling football in the world using its power and popularity to inspire fans, communities, and partners in the UK and across the world and bringing people together from all backgrounds. Sport Relief brings the entire nation together to get active, raise cash and change lives. The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, across the UK and the world’s poorest communities.