Commemorative shirts to be worn on Foundation of Light Matchday

Sunderland AFC’s official partner, Seriös Group, the North East based data solution experts have shown their support for the Foundation of Light, by gifting their sleeve sponsorship to support the charity’s Wear One campaign.

The Black Cats are dedicating their clash with Millwall to the campaign, where the team’s matchday shirts will carry the special Foundation of Light logo on the sleeve.

The special edition shirts will be signed and auctioned after the match to raise vital funds to help provide crucial support to those in need across the North East.

The ‘Wear One’ campaign is in response to the ongoing challenges faced by many; it aims to unite the city and give a hand up to those in need, to help them live better lives.

With one in three children in Sunderland living in poverty, this campaign is more critical than ever. Through collective effort, we can provide a much-needed hand up to those striving to improve their lives and gain employment.

In the last year, the Foundation has upskilled 1,304 learners, helped 88 people gain employment and supported 631 participants seeking employment.

Izy Herrera, Head of Marketing, Seriös Group said: "At Seriös Group, we’re very proud to be the official sleeve sponsor of Sunderland AFC. So, when we had the chance to donate our sleeve to the Foundation of Light for the Millwall match, we didn’t hesitate. The charity does incredible work in the community, helping people live healthier, better lives, and this match will support their fundraising efforts. As Sunderland AFC’s official data partner, we’re passionate about supporting the club and initiatives like this shows the power football has to make a real difference. We’re honoured to play a small part in it."

Foundation of Light chief executive Lesley Spuhler, welcomes the support, “We are incredibly grateful to Seriös Group for their generosity and commitment to our cause. By gifting their sleeve sponsorship to support the ‘Wear One’ campaign, they are making a tangible difference to the lives of those in need across the North East. This kind of support helps shine a spotlight on the challenges many in our community face. Together, we can create opportunities, provide essential support, and help change lives for the better."